Three good reasons for keeping up your traditional media activity

Several clients have asked us recently whether they should continue to target traditional media with their marketing and communications. It’s a valid question, given the decline of traditional or ‘mainstream’ media, the shift of advertising dollars to social media and the real advantages new media offers in terms of rich data, metrics and the opportunity … Continue reading Three good reasons for keeping up your traditional media activity

5 things every woman should remember about her own health

It was not how I’d imagined spending my Saturday morning. At a recent symposium there I was looking at diagrams of the female reproductive organs and graphs of survival rates. (Stay with me, this is important). While the audience was listening intently and asking polite questions, I wanted to jump up and shout, ‘How can … Continue reading 5 things every woman should remember about her own health