Author Archives: elainepye

Several clients have asked us recently whether they should continue to target traditional media with their marketing and communications. It’s a valid question, given the decline of traditional or ‘mainstream’ media, the shift of advertising dollars to social media and the real advantages new media offers in terms of rich data, metrics and the opportunityContinue reading “Three good reasons for keeping up your traditional media activity”

What surprised me about the experts’ advice is that their recommendations for a better brain were almost the same as for creating a healthy body – with one main exception. Perhaps I shouldn’t have been surprised, after all the brain is part of the body. Yet, as the fattest organ of our body, I wonderContinue reading “The simple, social way to build a better brain”

It was not how I’d imagined spending my Saturday morning. At a recent symposium there I was looking at diagrams of the female reproductive organs and graphs of survival rates. (Stay with me, this is important). While the audience was listening intently and asking polite questions, I wanted to jump up and shout, ‘How canContinue reading “5 things every woman should remember about her own health”